Recently I came across an article on InformationWeek that spoke about organizations distributing iPads to its 1300+ sales people across North America. I felt… WOW! What am I doing over here in India? I should have been working as sales person with that company Nevertheless, it left me with few really good points on how industry is [...]
Continue ReadingSince last couple of weeks there are lot of discussions going around with respect to BYOD (Bring You Own Device). Mostly on “To BYOD” or “not to BYOD?” So let’s dig into the buzz word and find out the best solution. By the way, to all those who are wondering what the heck BYOD is, [...]
Continue ReadingSmall Story: We will start by visualizing a home. Your fantasy home. The home you always wanted to live in. Currently the look & feel, interiors, design, color combination etc. are in your mind. New thoughts are regularly being included to this subconscious image you are developing. You would like to make this fantasy into [...]
Continue ReadingMobile Application Testing, Mobile Apps
Mobile devices are gaining momentum than never before; thanks to various manufacturers and platforms. Companies of all types and sizes are developing and implementing mobile applications to increase productivity, help their field force to stay connected and allow customers to access essential information even when they are away from their computers. With such huge competition [...]
Continue ReadingDear Santa, Thank you very much for wonderful year we had. 2011 has been one of such years that will be always remembered with respect to growth of Mobile Marketing, Mobile Games & Social Media. And I’m really proud to witness such amazing change in consumer behavior & technology. However, I’ve been through few issues [...]
Continue ReadingBespoke Application Development, Custom Application, Outsourcing
Working with Software House in India and communicating with global customers; I usually come across questions from clients on how to simplify the process to manage & motivate offshore software development team. It may sound a bit complex but if followed properly, this can be the most effective way to work with your offshore team. A [...]
Continue ReadingMany things can go wrong while designing and developing mobile application. Often, the greatest errors occur even before writing first line of code. Poor planning, improper requirement gathering and lazy project management can cause a number of problems, all of which can be removed from the beginning of a project with a little thought and [...]
Continue ReadingMobile Marketing, Social Networking
Social networking is growing at constant rate and expected to grow much faster thanks to growth in various mobile platforms. Few years back, no one has imagined that social networking would create such an impact in our day to day life. So what should we expect from social media and mobile marketing in 2012? Let’s [...]
Continue ReadingLooking to get on Mobile? Find out various Mobile Application Approaches before you go ahead. Share with your friends:
Continue ReadingToday, almost every person on the planet who interacts with your brand has a mobile device, smartphone or tablet with them. Mobile devices are always on and connected with customers; which give you immense opportunity as marketer to turn this little device into great selling tool. So how can you leverage this opportunity to generate [...]
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